The media giant Disney will feel the effects of its move to increase the cost of its streaming service.
The Messenger reports that since Wednesday, when the price increase was announced, Google searches for “Cancel Disney Plus” have increased by a staggering 510%.
The company’s move to raise the cost of a Disney+ membership by 27 percent per month prompted the queries.
Internet users everywhere want to “cancel Disney Plus” following the news. In only a few hours, searches for “cancel Disney plus” increased by 510%. This increase is unprecedented, and consumers will not stand for it.
Subscriptions to the streaming service will rise from $10.99 to $13.99 for the most basic tier.
Before the media behemoth went on a pricing binge, subscribers paid $7.99 a month. During the previous quarter alone, the streaming service lost 300,000 users in North America.
Disney is also boosting the cost of its bundles, which include ESPN and Hulu, among other streaming services.
On October 12, Disney+ will raise its membership prices as follows: the ad-free version of the service will cost $13.99 per month, a new option that combines Disney+ and Hulu ad-free will cost $19.99, and a bundle that includes Disney+ (no advertisements), Hulu (no commercials), and ESPN+ will cost $24.99 per month.
Reports are that none of the Marvel or “Star Wars” original series available on the service were among the top 15 most-watched streaming shows of 2022.
According to Investopedia, Disney’s decision to increase the monthly fee of the program is related to the company’s ongoing loss of paying members.
Having lost 18 million members since its peak in 2022, the future profitability of Disney’s Netflix competitor is in question.
CEO Bob Iger said that the service would once again earn a profit in 2024.
Conservatives continue to accuse Disney of pushing a leftist ideology via its films and television shows.