Kid Rock appears to be going back on his opposition to Bud Light after his “Big Ass Honky Tonk Rock N’ Roll Steakhouse” was found serving the beer, according to The Daily Caller. The Rockstar reportedly claimed that he no longer served the beer amid the controversy surrounding Dylan Mulvaney, the popular transgender that partnered with the Anheuser-Busch product.
The move sent the conservative world into a frenzy after the company sent Mulvaney a personalized beer can. The company then put two executives on leave after a video circulated on social media showing one of them saying that she wanted to change the “fratty culture” of Bud Light to be more “inclusive.”
Kid Rock jumped in on the frenzy and videoed himself shooting up cases of the beer with a rifle. He then claimed that the beer will no longer be sold in his restaurant. But some people have come forward to show that that is not the case.
According to one social media user, he had a conversation with one of the waitresses who confirmed that they stopped selling the beer for a week after the controversy but resumed after. Nevertheless, some are questioning the authenticity of the images. Neither Kid Rock nor the establishment has responded to a request for comment.
Bud Light was sitting at the top of the list as America’s most popular beer before being dethroned by Modelo. Former Anheuser-Busch executive Anson Frericks said that the battle has “already been lost,” according to Newsweek. He also suggested that stakeholders tell CEO Brendan Whitworth to resign.
Frericks said that the choice to use Mulvaney as the face of the brand was “ill-advised” and noted that the move cost the company over $20 billion. But this is not the only time Bud Light made a political statement. They produced rainbow bottles in 2019 for the 30th Annual GLAAD Media Awards.