Sydney Sweeney’s collaboration with Dr. Squatch to launch bathwater-infused soap has divided the internet, blending fandom and shock value into one viral product.
At a Glance
- Sydney Sweeney is selling soaps made with her bath water in a limited 5,000-bar release.
- The soap, called “Bathwater Bliss,” is part of a collaboration with Dr. Squatch.
- Reactions vary widely, with supporters praising her creativity and critics calling it a stunt.
- The bar features exfoliating ingredients and collectible packaging.
- Sweeney says the product is about fan engagement and embracing weirdness.
“Bathwater Bliss”: A Celebrity Gimmick or Genius?
Actress Sydney Sweeney is turning heads with her latest venture—a soap line called “Sydney’s Bathwater Bliss,” reportedly made with water from her own bath. The collaboration with Dr. Squatch has sent social media into a frenzy and sparked heated debates on branding, privacy, and hygiene culture.
Limited to 5,000 bars and launching June 6, the soap features pine bark extract, exfoliating sand, and Sweeney’s signature scent. Each bar comes with a certificate of authenticity, reinforcing its status as a collector’s item. Though the idea may seem bizarre, it’s not without precedent—co-star Jacob Elordi once joked about similar offerings.
Watch a report: Sydney Sweeney defends soap launch.
Social Media Weighs In
Responses to “Bathwater Bliss” have ranged from amused support to outright bewilderment. One viral tweet joked, “Whatever makes men take showers,” while others questioned the ethical boundaries of celebrity marketing. Sweeney, however, is unfazed by the backlash, telling People, “It’s weird in the best way… and I love that we created something unforgettable.”
Critics argue the product is nothing more than a publicity stunt, but Sweeney embraces the chaos. “I think that it’s more fun to see everybody else talk about it,” she said, pointing to the soap’s viral success as proof of concept. The campaign clearly works as a conversation starter, whether fans are intrigued or incredulous.
Branding in the Age of Overshare
Sweeney’s decision to sell her own bathwater—albeit in soap form—illustrates a new frontier in celebrity branding. From edible lipstick to scented candles, celebrities have blurred the line between the personal and the commercial. But Sweeney’s move goes a step further, inviting fans into her most intimate space—literally.
“When your fans start asking for your bathwater,” she says, “you can either ignore it, or turn it into a bar of Dr. Squatch soap.” The quote, echoed across multiple outlets, underscores how today’s stars are embracing the absurd to stay culturally relevant. Whether “Bathwater Bliss” becomes a collectible oddity or a flash-in-the-pan stunt, Sweeney has succeeded in making herself the center of the conversation.
