Did Bath and Body Works Sell A KKK-Inspired Candle?

A candle design controversy has swirled Bath and Body Works into a storm, with critics asserting that a holiday candle design resembles Ku Klux Klan hoods.

At a Glance

  • Bath and Body Works apologized for a candle design resembling Ku Klux Klan hoods.
  • The “Snowed In” candle was removed from stores for its offensive design.
  • The resemblance to KKK hoods was unintentional, according to the company.
  • Critics criticized the design on platforms like Reddit and X.
  • Bath and Body Works emphasized commitment to improving design processes.

Unintentional Design Sparks Outcry

Bath and Body Works is under the spotlight as consumer uproar over a holiday candle escalated. The soy candle, labeled “Snowed In,” was meant to depict a whimsical paper snowflake. Yet, instead, it stirred widespread anger for resembling the hoods used in Ku Klux Klan ceremonies. The resemblance has been condemned as offensive, driving Bath and Body Works to issue an apology, stating the design was unintentional. They are removing the product from both physical shelves and online forums.

The situation quickly spiraled on social media, with critics voicing their concerns through various platforms. Notable discussions erupted on the Bath and Body Works subreddit—where a thread titled “KKKKandles” gained traction—as well as on X. The discourse largely questioned how such a design passed through the company’s approval processes, with some critics suggesting cultural insensitivity.

A Tarnished Reputation?

In cutting to the heart of the controversy, commentary highlights the unintentional nature of the design while scrutinizing the brand’s track record. Bath and Body Works previously faced backlash in 2022 for using Kente cloth patterns said to appropriate cultural symbols. This has cast a shadow over the brand, prompting closer reviews of their design vetting and approval procedures. Their pledge to improve by addressing these issues, however, comes off as insufficient to some angered consumers.

https://www.newsweek.com/bath-body-works-apologizes-candle-that-some-say-resembles-kkk-hood-1968787

This controversy also highlights the sensitivity surrounding hate group symbols in the U.S. The KKK, the oldest and one of the most notorious American hate groups, is known for its violent history and recognizable hood. Bath and Body Works, by all accounts, did not intend to evoke such disturbing imagery, but the misstep underscores the necessity for enhanced cultural awareness.

Lessons Learned

The fallout from the candle kerfuffle is a lesson in today’s digitally connected era, where brands are relentlessly scrutinized for any perceived insensitivity. Bath and Body Works has recognized its mistake, reiterated a commitment to listen to public feedback, and is refining its design review process to avoid recurrences. While some argue that the reaction might be overblown, the company is treading cautiously, likely hoping to reconcile with wary consumers.

Let’s be honest. It was an accident…

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